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| Keyword Research Beyond Google’s Search Results Posted: 11 Sep 2008 06:51 AM CDT Well it’s getting on for six months ago since I did a case study on my friend’s site, French Holidays Aude. As I write this, his site is still number one on Google for that search term. It was nowhere when I started the exercise of getting it ranked for him. His holiday site is now getting a steady stream of traffic, and he’s enjoying life in the sunny south of France whilst I’m stuck back in the wet UK. Now he’s set up a second site about Curtains and Cushions, his wife is a seamstress. He sent me a note the other day saying that he’d had a look on Google and the competition was pretty fierce for ‘cushions and curtains’ as a search term, 2.1 million competitors according to Google … so could I help him again? … I’m still waiting for the wine he promised last time! Case studies make good content for a blog … so here we go again! Ok, so his new site ranks nowhere at the moment … his competition according to Google is as follows: Curtains 34.5 million worldwide, 3.5 million in the UK Cushions 19 million worldwide, 2 million in the UK Curtains and Cushions 2.1 million worldwide, 660,000 in the UK The first thing I’m going to do is, you guessed it, some keyword research. I want to find him 20 to 30 keywords that he can build 20 pages around. These keywords will be keywords that give him a chance of ranking well and will attract enough searches for him to get some reasonable traffic. The keyword tool I always use for my keyword research is Keyword Elite. In just a few minutes I’ll be able to identify a bunch of keywords that attract searches and advertisers (making them more likely to be “buying” keywords), and determine the competition for each. Keyword Elite will give me all the data I need for each keyword phrase: - Number of Competing Pages This really is awesome information. It allows me to select keyword that will rank, get searches and are likely to produce sales. Once I’ve identified the keywords in the next couple of days, I’ll follow up on this post with the next stage of getting this site some rankings, traffics and sales … Keep watching … |
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